There was a time when breakfast was fun, before it became politically-correct and do-gooders tried to force people to eat better (after several decades, we can see how effective that’s been). Kellogg’s had fun commercials for its cereals featuring the great early Hanna-Barbera characters. There were games and giveaways on the packages. And even the company’s attempt at making kids get the necessary vitamins, etc. in their morning meal was fun.
Our roving correspondent Billie Towzer has again journeyed around the internet to bring us old Hanna-Barbera stuff, and today our first stop involves an attempt by Kellogg’s to get schools to promote healthy eating habits. Involving a certain cereal brand, of course.
I wish I could see the instructions on how this game worked (note, see comment section). It was sent to schools about 1961 or 1962. But we can see the neat drawings of Mr Jinks, Yogi, Huck and the football-headed version of Tony the Tiger on the first card; Mark Christiansen speculates Bick Bickenbach might be responsible. The second picture is of a scorecard where, cleverly showing how effective its TV ads are, kids are challenged to match a Kellogg’s spokescharacter with his cereal. And, for good measure, it plugs the Variety Pak, Snack-Pak, Request Pak and Handi-Pak, as well as a whole roster of cereals (including the obscure “Concentrate”) and Corn Flake Crumbs (with fried chicken on the box).
And the good folks in Battle Creek, Michigan gave you a chance to pretend to be your favourite cartoons character. Of course, you had to get mom to buy a box of cereal before you could do it. Here are a couple of cut-out masks you could make from the back of Corn Flakes boxes. Besides Sir Huckleberry Hound, there was the policeman version of Huck (also from the 1958-59 season of cartoons), aviator Buzz Huckleberry, Yogi and Boo Boo. I presume there was a Dixie as well so poor Pixie wouldn’t be left on his own. I’d hope there’d be a Mr. Jinks, who is way cooler than, like, you know, them miserable meeces, like.
Just as a side note, Audrey Hepburn wore a non-Kellogg’s Huckleberry Hound mask in the 1961 movie Breakfast at Tiffany’s, which also featured Hanna-Barberians Alan Reed and Mel Blanc (uncredited).
And we can’t conclude this post without another edition of Way Off Model Character Designs. Billie found this tin pail featuring Huck, Yogi and Tom and Jerry. Kind of. Why is Yogi wearing a bow tie?
My thanks to Billie, who sent along some other shots in an effort to squeeze a future post out of the blog.