So it is we present this wonderful selection of Kellogg’s jingles uncovered by reader Dan Cunningham.
This is from a not for sale/broadcast/public performance record made in 1965 strictly as a reference recording for the company’s sales staff. It’s called “A Kellogg Concert of Best Cereal Sellers” by the pseudononynous “Philmore Bowls.” The cover features Tony the Tiger conducting an orchestra that includes Quick Draw McGraw and Baba Looey, Huckleberry Hound, Snagglepuss and Yogi Bear.
I’m a sucker for really good ‘60s jingles, and there are great ones here. I’ve always liked “Snap, what a happy sound!” song for Rice Krispies, the Beatles Raisin Bran tune is lots of fun (especially the TV commerical version by Daws Butler and Don Messick) and the song on the disc for Sugar Frosted Flakes has a terrific faux Broadway air with a wonderful arrangement. If you can name who the main voice is on it, let me know. I recognise who it is but can’t pull out the name.
The fifth song, for Kellogg’s Variety Pack, is the quintessential ‘60s jingle, at least in terms of instrumentation. And maybe in terms of sexism. I still don’t understand the lyric “Variety—nice in a wife.”
So have a listen. My thanks to Dan and to Vintage Kiddie Disc, who got this record for less than 50 cents at a thrift market and was kind enough to post it on the internet.
(Yowp update: about two years after this was originally posted, music expert Greg Ehrbar revealed the names of each tune at the fine Cartoon Research blog. This post has been modified to list the real names, though I kind of liked mine better).
1. GOOD MORNING SONG
2. CORN ROUSER (Corn Flakes)
3. LIVE IT UP (Sugar Frosted Flakes)
4. COUNTERPOINT (Rice Krispies)
5. SPICE OF LIFE (Variety Pack)
6. BALLAD OF SUGAR POPS PETE (Sugar Pops)
7. TONY’S SONG (Sugar Frosted Flakes)
8. FROOT LOOPS SONG (Froot Loops)
9. TRIPLE SNACK (Triple Snack)
10. SNICKETY SNACK (Snack Pack)
11. RAISIN ROCK (Raisin Bran)
12. ROCK ISLAND HENRY (Corn Flakes)
13. LANGUAGES (Rice Krispies)