It’s time again to dig through the snapshots sent to me by reader Billie Towzer, who has scoured the internet for interesting items relating to the early days at the Hanna-Barbera studio.
We’ve posted comic book pages before, but here’s the first issue of Gold Key’s ‘Hanna-Barbera Band-Wagon, with a cover date of October 1962.
You got 84 pages for 25 cents, with stories drawn by Jack Carey, Lynn Karp, Kay Wright, Pete Alvarado and Phil DeLara. The major characters are noticeable by their absence on the cover; it seems the studio was trying to promote its newest cartoons with Wally Gator, Touché Turtle and Lippy the Lion on the cover. There’s even an Officer Dibble story inside. And Boo Boo gets his own story. Read more about it HERE.
What’s better than a Yogi Bear record AND a discount on fruit? Why aren’t there offers like that any more? Kellogg’s had all kinds of offers and contests and neat things that are being sold for a fortune on e-Bay today. Two box tops—and not any Kellogg’s box tops, but ones with a red star on them—got you a 25-cent certificate toward buying fruit. One per family only. And you think George Lucas invented those ‘The Making of ...” movies? Pft. Hanna-Barbera did. For one box top and 25 cents, you could get a record of Daws Butler as Yogi explaining The Making of ‘Hey There, Yogi Bear.’ I’d love to hear that.
Oh, you don’t just get Daws. You get Don Messick. And music by Marty Paich. AND a narrative written by Warren Foster. And it’s not one of those cardboard cut-out records like you got eating Post cereals. This looks like an honest-to-goodness record.
The Leo Burnett ad agency spent a lot of Kellogg’s money not only on television, but newspaper space as well. I just finished cleaning up a black-and-white photocopy of the ad you see to the right but Billie has sent a colour version. This is from 1962. Kids didn’t have to send away for anything. They just had to chow down on eight different boxes of the cereal, then rip the back off for a pin-up. I thought 3-D was dead in 1962.
What’s interesting to me, besides Yogi with the bandaged thumb from nailing the pin-ups (too “imitative” to be allowed on cereal boxes today, I suspect), is which characters don’t have cards. H-B was pushing Top Cat, so that means Boo Boo, Yakky Doodle, Snooper and Blabber and Hokey Wolf get pushed out of the pin-up business. It’s a little odd to see Top Cat connected with the Yogi-Huck-Quick Draw world but T.C. did appear in some of the Yogi Sunday strips. And he was sponsored (in part, anyway) by Kellogg’s.
And, finally, before there was a Walter Mondale, before there was a Hubert Humphrey, there was Yogi Bear. Yes, the three of them have gone down in the annals of history as launching failed bids for the presidency of the United States. Yogi duked it out with Clifton DeBerry (the first black presidential candidate), Dr. Earle Munn, Sr. and a couple of guys named Goldwater and LBJ in the 1964 election. Actually, he took on someone else, too. And we’ll have that story for you on the blog next week.
My thanks again to Billie for the courtesy of sending me these pictures. More will be posted in the weeks ahead.